our
Story
the origin story
of maison allelique
— Born in Exile, Refined in Calm In the middle of the global pandemic, far from home and armed with nothing but a suitcase, Maison Allelique took its first breath. Stranded in Thailand, suspended between uncertainty and survival, I found myself disconnected from the rituals that once grounded me — the care I gave my skin, the quiet moments of self-preservation, the discipline of routine. Having worked as a paramedic in the ER, I had witnessed the emotional weight of illness, the fragility of the human body, and the deep suffering caused by skin conditions and medical crises. I had seen people lose more than health — I had seen them lose confidence, identity, dignity. And in the chaos of a pandemic, when masks rubbed the skin raw and sanitizers burned the hands, I felt that pain again — personally, physically, intimately. After months of waiting and wandering, I was relocated to London. Life shifted. In the quiet elegance of South Kensington — under a tree that became my daily sanctuary, surrounded by palaces, old stones, royal calm, and the quiet choreography of beauty — something clicked. There, in the stillness, away from the noise and fear, I understood what needed to be built. A brand that healed as much as it revealed. A discipline of care born from real experience. A house dedicated to the skin, the soul, and the emotional weight they silently carry. And so, in that pocket of serenity, with a suitcase as my laboratory and memories as my mentor, Allelique Skincare was born — shaped by science, tempered by crisis, and elevated by beauty. The Maison did not begin in a boardroom, nor in a laboratory. It began in exile, in uncertainty, in the pursuit of emotional and physical restoration. It began with the desire to give back what the world had stripped away: balance, confidence, and the quiet luxury of feeling whole again.
the calling of
shanghai
The second chapter of Maison Allelique began when the time came to choose where the brand would take its first public breath.
Among all the cities in the world, one destination rose above the rest — Shanghai.
A city of 28 million souls, a place where ancient imperial heritage intertwines effortlessly with cutting-edge innovation. Shanghai felt less like a choice and more like a calling. It is a metropolis where emperors once shaped dynasties, and where today the world’s most advanced laboratories shape the future. The most renowned global beauty houses set their sights on Shanghai — not as a trend, but as a testament to its undeniable gravitational pull.
For me, Shanghai was not just a market.
It was a second awakening.
It was the city where I took my next steps into the medical world, immersing myself in the philosophy and discipline of Chinese medicine — an art that does not only heal the body, but harmonizes the entire being. Studying in that extraordinary city, surrounded by a culture where wellness is a way of life and the skin is seen as an expression of internal balance, left no doubt:
Shanghai had to be the birthplace of Maison Allelique’s external journey.
It offered the perfect duality —
heritage and futurism,
dynasty and laboratory,
ritual and innovation.
Just as Paris shaped the soul of the Maison,
Shanghai shaped its destiny.
It became the first place where the vision of Allelique would open to the world —
a city vast enough to hold its ambition,
historic enough to honor its philosophy,
and advanced enough to elevate its science.
In Shanghai, the Maison found its stage.
And in Chinese medicine, it found another layer of its truth:
That caring for the skin is caring for life itself.
the return to
heritage
Shanghai had opened the sky for us — vast, electrifying, limitless.
But as the brand began to take form, another truth emerged:
Maison Allelique needed hands, not factories.
Craft, not scale.
A soul, not only a market.
In Shanghai, Allelique was admired, but it remained a foreigner.
Even the name — born from a scientific term, shaped with intention — floated in the air
without the grounding of cultural roots. The brand stood tall, but it stood alone.
And we understood that to become whole, the Maison needed a place where its voice, its
tone, its philosophy could truly belong.
So the journey continued — this time back toward Europe.
The team travelled, searching not for a location, but for resonance.
A place where craft was not a trend but a heritage.
A place where the word “Maison” meant more than a name — it meant history, artisanship,
lineage.
All roads, in the end, led to Paris.
The moment we landed, something shifted.
The air felt warmer, familiar — not loud, but welcoming in its quiet elegance.
Paris did not simply accept the brand; it understood it.
The city carried the same values that shaped Allelique from the beginning:
discipline, serenity, beauty with purpose, care as a ritual.
It felt like coming home to a place we had never lived,
yet had always belonged to.
And here, in this cradle of craftsmanship and culture,
Maison Allelique was truly born.
Not just as a skincare label, but as a house —
a living, breathing universe with offerings that did more than revive the skin.
Paris allowed the Maison to expand, to refine, to evolve into something deeper:
a philosophy, an institution, a sanctuary for transformation.
In Paris, the Maison discovered its final truth:
to heal the skin is to heal the self.
And so, beyond formulas and textures, beyond bottles and design,
a new offering emerged —
a commitment to restore balance, confidence, and inner quiet.
Shanghai had given ambition.
Paris gave belonging.
Together, they shaped the heart of Maison Allelique.